How to read a book while riding a bike

Fitness coach Ben Cohn advises against reading while on a stationary bike. According to Cohn, you can either focus on the book, or you can focus on an intense workout. While reading, you're likely to get far less out of your session on the bike. However, for some, a stationary bike workout is too boring to stomach without some kind of reading material. Once you get past the jostling, it's not difficult to accomplish.