The importance of values-driven design.

Values are essential, but at times hidden, aspects of the design process. Creative teams often either assume they share the same values or ignore the role of values in their work. As a result, creators may or may not be aware of the many ways in which their values influence both the creative process, and the things they create together.

In this section, you'll reflect on your individual values as a creator, and begin the process of articulating shared values with your team. The goal will be able to come to a shared understanding of how and why you and your team will create together.

To do this, we'll adopt the framework of the manifesto. Manifestos, as a genre, can serve as a unifying call-to-action, and an inspiring articulation of how shared values take shape in the world. Manifestos also invariably involve both taking a position, and defining a direction.

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